Micro Brewery Supplies
January 4, 2012 by
Filed under Home Brewing


When Starting A Business Consider The Law Of Supply And Demand
Author: Cash Miller
The law of supply states that the quantity of supply is related to price. So of course the smaller the supply the higher the price. When we deal with the law of demand we have the opposite effect, the larger the supply the lower the price. This is a simple enough rule but often one that is ignored. When you first start looking into what type of business you would like to start you need to consider this rule. Otherwise you could find yourself in a business that has too much competition for too few customers. Or maybe it is going the way of the horse and buggy and becoming extinct.
When considering a business to start you need to determine what the existing demand is for that product or service and also whether the demand is growing, beginning to level off or in fact already declining. One way to tell is by how many new businesses have entered the field within the last few years. You will also want to avoid seemingly hot businesses where you might find yourself entering the field late. When a market is new and growing it is easier to get in on it but if the field has already become saturated with new businesses then you'll probably be squeezed out.
A good example of supply overcoming demand is the microbrewery beer business. While this is still a strong business for existing companies it has been much harder in recent years for new businesses to enter the field. But at one time it was a lot easier as the trend was just catching fire in the United States. Many entrepreneurs opened pubs and launched beer labels during the 1990's with great success. But eventually the market reached that saturation point and new businesses began to fail.
Supply and demand also covers many other aspects of business that you need to consider. The space you lease for example. Hot shopping centers will be more in demand and will cost you more to get in as a result. Wages in a particular industry are subject to change based on the market.
When you consider introducing a new product to market you have to consider the possibility of there being a demand shortfall. This situation would occur if the demand that you projected there would be isn't realized when your product of service is introduced. All of these factors related to supply and demand will have an impact on your business whether now or in the future.
The law of supply and demand can be seen as the great equalizer in business. If you enter into a business with not enough demand you are likely to fail. Whether you are starting a new business or launching a new product or service. Finding out exactly what the demand is as well as the current supply for the venture you are considering is critical to your ability to succeed. If you do not you may find yourself a victim of the law of supply and demand.






How To Brew Beer, Cider, Wine etc?
Hi there we have just moved into a cottage in the country and there is like a huge workshop shed in the back garden and we have decided to turn it into a home/micro brewery. Anyway there are alot of kits out there that supplies you with all the ingredients but there all like certain tastes and we want to create our own our own flavor to it, something unique. So is there any sites out there that can tell us all the equipment we need to but to create our own Beer, Ale, Cider, Wine etc and how to make it basically?
Too many to list in fact.
I would tell you to get a book on brewing. Wine is easier to do only because it requires less steps then beer. Of brewing relies upon yeast to eat sugar and create alcohol. How much alcohol it takes depends on how much sugar was at the begging and the yeast itself.
What come out in the end varied from batch to batch. These variances are usually due to increments but can also be things like the temperature at which it was brewed. Recipes are like opinions. There are about as many recipes as there are people brewing that recipe. Do not get so caught up in finding the exact one.
I would suggest you start by getting a kit. Follow the instructions and get an idea of what to expect. After this invest in some brewing equipment. The equipment is fairly minimal and are things like a plastic bucket and glass bottle. The entire setup can be obtained for under $100. The only real reoccurring costs you have is what you store the product in (this would be bottles).
The kit will give you an idea of what to do, give you step by step instructions and introduce you to brewing. If you have a beer kit it will most likely have extracts rather then grain. If you have a wine kit it will have concentrated juice instead of fruit. As you get more familiar with it you can invest in some extra equipment (a mesh bag for wine, a mashing tun for beer, etc). But for now take it slow and simple.
Try a few kits, see how you like them, get an idea of the differences in what you brew. Taste the wort (that is the raw stuff you brew) to see what it tastes like. After primary fermentation taste it again. And when you bottle it taste it a third time. Get a feel for what it is you are brewing and what it should taste like.
When you want to start on newer things you will already know how to brew and what it was like. It is not a difficult thing to do. But it can be very ominous to someone who has never brewed. You can also check out local homebrew shops, see if they have classes, or see if someone is willing to show you how they brew. Most brewers are quite proud of their work and would be very happy to demonstrate to you. It is possible they also have a local brewing club. There are plenty of places to get help.