Beer Making 101

December 30, 2011 by  
Filed under Home Brewing

Responses to “Changing Facebook status and its consequences ...

China Beer Industry Report, 2009-2010

Author: helenwang

China's beer sales volume reached 42.81 million kiloliters in 2009, and the ratio of output to sales achieved 101.3%. Regarding the regional market, the developed East China tended to be mature and stable, so both output and sales volume witnessed a slowdown in growth. However, the underdeveloped regions, the central and the west experienced an increasingly fast growth, thus China's beer market had been shifting to those regions. In 2009, Southwest enjoyed the highest growth rate in beer output, holding 20%, followed by Northwest with 14.8%. Meanwhile, the number of large corporations decreased by 38 compared with the figure in 2008 via a series of adjustments of China's beer industry. Such expansions and mergers among the large corporations are continued and gradually expanding towards the central and the west in 2010.  

With regard to product structure, foreign brands such as Budweiser, Heineken and Carlsberg occupy approximately 70% shares in the high-end beer market. In the meantime, domestic beer brands are making great efforts to end the predicament of low profit and small return on investment, adjust product structure and develop towards medium and high-end market in a bid to increase operating income and net profit. Now, Tsingtao, Yanjing, Pearl River and Snow have already started to deploy in medium and high-end market.

Market Shares of Snow, Tsingtao and Yanjing, 2005-2009 (%)
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Source: ResearchInChina

The competition among domestic beer brands is intense. Snow has expanded its market share for four successive years since it topped the industry in 2006. Tsingtao takes the second place, with little change in market share; and followed by Yanjing, with a slight growth in market share.

The mergers and acquisitions are prosperous in 2010. Asahi, Anheuser-Busch InBev, Heineken and Carlsberg have become the second largest shareholders of Tsingtao, Pearl River, Kingway and Chongqing Beer respectively. Carlsberg has started to deploy in the west; spurred by Asahi, Tsingtao has further consolidated Shandong's market and expanded the East China market; Snow firstly entered Henan's market, followed by Tsingtao and Yanjing, all trying to seize the last market in the central from Jinxing. As a result of continuous mergers and acquisitions, the industry concentration has been continuously enhanced and 40% of China's beer market has been controlled by foreign capital.

The report firstly introduces the entire scale, output, sales volume and development trend of China's beer market in recent years as well as regional market characteristics and brand competition, and then analyzes M&A in beer industry, and M&A strategies of foreign enterprises in China. Finally, it delves into the operation, product features, marketing strategies and M&A trend of China's major nine beer breweries and six foreign beer ones.  

For details of this report please visit http://www.researchinchina.com/Htmls/Report/2010/5982.html

Article Source: http://www.articlesbase.com/wines-and-spirits-articles/china-beer-industry-report-2009-2010-3583609.html

About the Author

Contact

Helen Wang

ResearchInChina

Tel: 86-10-82600893

Fax: 86-10-82601570

Email: report@researchinchina.com


Comments

10 Responses to “Beer Making 101”
  1. Anonymous says:

    What are the “101 ways to make beer money” labels from James Ready 5.5 beer?
    I have a few of them but I would like to know what all of them say. If you have them please let me know. I would also like to know what the beer caps for the “board game” and “spread the word” say. Thanks!

  2. Harry R says:

    A ‘big brother’ database plan is on the cards for all who visits sites on computers – are we doomed?
    Forget Orwell’s 1984 – the next few years in the UK may make his read seem like small beer, as ‘Room 101′ will turn out to be everywhere – either in your abode and outside the front door.
    Do you think the apathy of the UK majority have brought this on. The last time I can remember people strongly against something was the Poll Tax – of course before then was the riots in cities, which despite happening for a purpose, copycat kick-offs soon turned it into a circus.

  3. Leo Otto says:

    get a job haha

  4. teddy says:

    I can’t even believe that this could be an option, when i first read about it, i wondered whether i had suddenly been transported to Stalinist Russia, how can anyone say this would be legal. I would go ape s hit if i found that my phone was tapped and my e mails being monitored, surely this is against all ones human rights. I would find the nearest legal eagle and get some advice on how to ge this completely banned.
    They have no rights to do this, not now not ever.

    Harry

    i hate to say this but going on my own efforts and countless others on matters that affect them, they do protest, are not apathetic, but have come across local councils and government now who do not listen, do not want to know, and
    are actively dismissing people as cranks, nutters etc for wanting to fight their corner. Planning laws are a joke, work that affects us goes ahead whether we like it or not, and laws are made without ever recourse to any form of review.
    suggest that not all Brits are useless, but to do something effective its has to be organised, like the marches on the hated Poll Tax, that was a bad mistake, and was scrapped, having said that the council tax, which many complain about, went ahead and now we have seen the results, for the most part its far worse than the poll tax and that is quite astonishing. I am ashamed to live in a country that treats its citizens this way.

  5. Violation Committee says:

    Part 2…Are these good reasons to drink beer?
    89. A BEER won’t argue that there’s no difference between
    shooting down an unidentified aircraft in a war zone and
    blowing a Korean airliner out of the sky.
    90. A BEER will never buy a car with automatic transmission.
    91. A BEER will actually *support* belching and farting and share your enthusiasm for getting them included as demonstration sports in the 1992 Olympic Games in Barcelona.
    92. A BEER is always ready to leave on time.
    93. A BEER never fishes for compliments.
    94. Some BEERs (e.g. St. Pauli Girl) have fabulous tits.
    95. BEER tastes *good*.
    96. If you take a BEER outta the fridge just to look at it but then decide to drink it, the BEER won’t accuse you of “date rape”.
    97. A BEER won’t raise any objections to an evening of watching “John Holmes’ Greatest Hits” on your VCR.
    98. An ice-cold BEER will nonetheless let you have your way with it.
    99. A BEER won’t make you pick up some tampons when you go to the grocery store.
    100. A BEER won’t accuse you of lying when you say you read Penthouse “just for the articles”. (You *are* lying, but the BEER won’t accuse you of it.
    101. A BEER won’t worry that you’ll go to jail if you videotape a Giants game without the expressed, written consent of the National Football League.
    102. A BEER won’t fill up your car with cheesy 85-octane gas with the excuse: “But I saved a quarter!”
    103. A BEER will *never* make you go to a Swedish movie.
    104. A BEER will *never* make you turn off “Fists of Fury Theater” on channel 5 on Saturday afternoons.
    105. A BEER won’t accuse you of being a sexist pig if you say “Gene Hackman” instead of “Gene Hackperson”.
    106. A BEER won’t make you eat some experimental vegetarian meal that tastes like STP Oil Treatment.
    107. When you’re through with a BEER, the thought of another BEER doesn’t make you ill.

  6. No Shortage (Wears Bifocals Now) says:

    Of course it is not appropriate. But Nancy doesn’t care. When she first became Speaker she said she needed a private jet to go home and visit her five grandchildren every weekend, which actually garnered her some sympathy as the loving grandma who can’t bear to be away from her babies. Then she turned around and told the rest of the country that aborting our own babies was cheaper than the government having to provide healthcare for them, not seeing the irony that if she cut back on her weekends to San Francisco the government could pay for the medical care of several sick children born to indigent parents. But in any event, I do have some sympathy for this woman. If I looked like Cosmetic Surgery Nancy, I’d need all that liquor to get through the day too.

  7. Yak Rider says:

    Is it appropriate for Speaker Pelosi to spend $101,000 for in flight food and liquor?
    It reads like a dream order for a wild frat party: Maker’s Mark whiskey, Courvoisier cognac, Johnny Walker Red scotch, Grey Goose vodka, E&J brandy, Bailey’s Irish Crème, Bacardi Light rum, Jim Beam whiskey, Beefeater gin, Dewars scotch, Bombay Sapphire gin, Jack Daniels whiskey … and Corona beer.

    But that single receipt makes up just part of the more than $101,000 taxpayers paid for “in-flight services” – including food and liquor, for House Speaker Nancy Pelosi’s trips on Air Force jets over the last two years. That’s almost $1,000 per week.

    (read the rest at the link)

    http://www.wnd.com/index.php?fa=PAGE.view&pageId=123472

  8. Vi says:

    After all that , I really want a beer!

    good fun ( :

    copied both for the beer fridge

  9. selchiequeen says:

    Yes many if not all of them are used by liers. But it would be a mistake if you believe that all men tell lies all the time. It’s an over simplification. Sometimes you have to trust.

  10. ashok kumar says:

    101 Lies Men Tell Women, How True Is This?
    101 LIES MEN TELL WOMEN

    1. I’ll call you.
    2. I love you.
    3. You’re the only one.
    4. I’ve never felt this way about anyone else.
    5. I’ve got to work late at the office tonight.
    6. That’s the best sex I’ve ever had.
    7. You’ve got the most beautiful eyes
    8. No, I’m not married
    9. Sorry. I must have left my wallet and credit cards at home.
    10. You just have to believe me when I tell you nothing’s wrong.
    11. I’m ready to make a commitment.
    12. Except for a beer or two, I never drink.
    13. My wife and I haven’t had sex in years.
    14. We’ll get married as soon as I …
    15. I’ll be home in twenty minutes. 16. It’s not that I don’t care – I just have to spend more time with my kids.
    17. I’ve only slept with maybe ten women in my entire life.
    18. I’ve been celibate since we broke up.
    19. I could never lie to you.
    20. I can still last all night
    21. I always use a condom
    22. I can help you get a great job in my company (field)
    23. I haven’t seen her since she and I broke up
    24. I tested HIV negative
    25. I haven’t seen her since she and I broke up
    26. The only sexual fantasies I have are about you
    27. No, I don’t think your thighs (stomach, breasts, hips, etc.) are too big
    28. I’m too tired
    29. How could you think I’d be interested in her? She’s your best friend
    30. When it comes to oral sex, I’m the best
    31. I’ve never had any trouble keeping an erection before
    32. It’s you and me, babe – we’ll make love all over Europe
    33. I’d never do anything to hurt you.
    34. I want to grow old with you
    35. Believe me, my wife and I live very separate lives
    36. Our having sex won’t change a thing between us
    37. Don’t worry, I’ve had a vasectomy
    38. I’m going to leave my wife
    39. You’re nothing at all like my mother
    40. Your being a different religion doesn’t matter to me
    41. It doesn’t bother me that you make more money than I do
    42. Even without sex, we’d still be friends
    43. I think older women are the most exciting
    44. I’m considered one of the top people (in my field, in the company)
    45. What attracts me to you is your mind
    46. We’ll split all the child care and household chores fifty-fifty
    47. Of course I don’t mind that you didn’t come
    48. I’ve never had an affair before
    49. You’re the only one who understands me
    50. I’ve never been in therapy
    51. You’re the best thing that’s ever happened to me
    52. No, I’m not seeing anyone else
    53. I haven’t thought about her (old girlfriend) in years
    54. How many times do I have to tell you I’m not having an affair?
    55. Your career is as important as mine
    56. I promise you that I’ll change
    57. I want us to remain close friends always
    58. My wife and I have an understanding
    59. You’re wonderful; you deserve someone better than me
    60. I don’t masturbate
    61. Let’s be friends first
    62. When you walked through that door, I knew it was the real thing
    63. I’d like you even if you were a man
    64. It’s okay to be good looking, but looks just don’t mean that much to me
    65. The difference between us will bring us even closer
    66. I spend everything I earn on you and the kids
    67. No, I never said that
    68. You make me feel like a kid again
    69. I’m going out with the boys (to the gym, to the office)
    70. I’ll move wherever you want
    71. Of course I’m not bored with you
    72. As soon as I finish this project (get a promotion, a raise, make partner), we’ll……
    73. You’ve got more sex appeal in your little toe than my wife’s got in her whole body
    74. It wouldn’t be you and me anymore if I used one of those
    75. Let’s pool our assets – whatever is mine is yours
    76. I still find you just as attractive as the day I met you
    77. Divorce is the farthest thing from my mind
    78. Sure, I’ll watch the kids
    79. It’s not just the sex I want, it’s being close to you.
    80. We’ll be spending a lot of time together when I retire
    81. You’re the only reason I’ve worked so hard
    82. If I didn’t have all this work, you know I’d go with you and the kids to your mom’s
    83. No one’s ever turned me on like you do
    84. My boss says there’s nothing to worry about
    85. I’ll never tell
    86. Relax, she’s just a friend
    87. This is just a temporary separation until we get things worked out
    88. Your hair (dress, outfit) looks fantastic
    89. It was just sex – it didn’t mean a thing
    90. Of course I’m listening to what you’re saying
    91. Come on in and we’ll just cuddle for a few minutes
    92. No, I don’t think you’re fat
    93. You’re the woman I should have married
    94. I’m going to be focusing on my work for a while now.
    95. I guarantee you, I’m not the father
    96. Your having kids has nothing to do with my not wanting to get married
    97. I’m not ashamed of the way you talk (look, act, etc.)
    98. It’s nothing personal; I just don’t like sharing my living space with someone
    99. This time I’m really serious
    100. Honestly, honey, it’s just for the guys – none of the wives go to the conference
    101. I’ll always take care of you

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