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SWOT analysis, as a key management tool, will help to distinguish the current position of the brand in the world market and ascertain possible problems or threats. Beginning with the analysis of company's strength, its main advantage is its strong brands, based on the creation of the rang of values, and another strength of Stella Artois trademark is its high quality and available costs due to the production process efficiency.

Though, there are some weak points on the way of becoming the only leader in the market. The weak point lies in the difficult process of running all the narrow markets, the quantity of employed workers in the narrow markets is currently deficient and desires to be doubled. If not, the company will experience the loss of the income.

Despite the fact that Stella Artois is the leading brand in the worldwide beer market, its opportunities are various and perspective. First, nowadays a new marketplace of China has appeared and Inbev's opponents are trying to obtain the benefit of the new marketplace. So, the occasion of the fast growth of this beer market should be taken benefit of it, before the opponents gain fixed position there. The occasion of launching new trademarks is extremely perspective, for instance it would be an original step in the expansion of Inbev.